Privacy Policy

Effective Date: June 22, 2025
Last Updated: June 22, 2025

At Island Eyecare, we are committed to protecting your privacy and safeguarding your personal information. This Privacy Policy explains how we collect, use, disclose, and protect information obtained through our website, communications, and services.

By using our website or engaging with our services, you consent to the practices described in this Privacy Policy.

1. Who We Are

Island Eyecare is an optometric practice providing eye care, dry eye treatment, vision correction services, and related healthcare services.

Website: https://island-eyecare.ca

2. Information We Collect

We may collect the following categories of information:

Personal Information

Name
Email address
Telephone number
Mailing address
Date of birth
Emergency contact information

Health Information

Eye health history
Medical history relevant to eye care
Consultation notes
Diagnostic findings
Treatment recommendations
Patient communications

Appointment Information

Appointment requests
Appointment history
Service preferences
Communication preferences

Payment Information

Billing information
Payment records
Transaction history

Payment processing may be completed through secure third-party providers.

Technical Information

When visiting our website, we may automatically collect:

IP address
Browser type
Device information
Operating system
Website activity and usage data
Cookies and similar technologies

3. How We Use Your Information

We may use your information to:

Provide eye care and healthcare services
Schedule and manage appointments
Process payments
Respond to inquiries
Deliver treatment instructions and recommendations
Improve patient care and customer service
Improve our website and services
Maintain required healthcare records
Meet legal and regulatory obligations
Send service-related communications
Send educational and marketing communications when consent has been provided

4. Comments

When visitors leave comments on our website, we collect the information shown in the comment form, along with the visitor’s IP address and browser information to assist with spam detection and website security.

An anonymized string generated from your email address may be shared with the Gravatar service. You can review Gravatar’s Privacy Policy at:

https://automattic.com/privacy/

After approval, your profile picture may be visible publicly in connection with your comment.

5. Media Uploads

If you upload images to our website, we recommend removing embedded location data (EXIF GPS) before uploading.

Visitors to the website may be able to download and extract location information from uploaded images.

6. Cookies and Tracking Technologies

We use cookies and similar technologies to:

Improve website functionality
Remember user preferences
Analyze website performance
Enhance user experience

Examples include:

Comment form cookies
Login cookies
Display preference cookies
Website analytics cookies

You may adjust cookie settings through your web browser.

7. Embedded Content From Other Websites

Pages on this website may include embedded content such as videos, images, articles, or social media content.

Embedded content behaves in the same manner as if you visited the third-party website directly.

These third-party websites may collect information, use cookies, monitor interactions, and apply their own privacy practices.

8. SMS Communications

SMS Consent & Use

By providing your phone number through our website, online forms, appointment requests, surveys, contests, consultations, or other communication channels, you consent to receive SMS text messages from Island Eyecare.

Messages may include:

Appointment confirmations
Appointment reminders
Patient care follow-up communications
Service updates
Educational information
Promotional offers and marketing communications (where consent has been provided)

Message frequency may vary.

Message and data rates may apply.

You may opt out at any time by replying STOP.

For assistance, reply HELP or contact us directly at [email protected] or 250-383-3937.

Your consent to receive SMS messages is not a condition of purchasing any product or service.

SMS Data Privacy

Island Eyecare does not sell, rent, or share mobile phone numbers, SMS consent records, or personal information with third parties or affiliates for marketing purposes.

Mobile phone information and SMS consent data are maintained securely and used only for the purposes outlined in this Privacy Policy and in accordance with applicable Canadian privacy legislation.

9. How We Share Your Information

We do not sell or rent personal information.

We may disclose information:

Service Providers

To trusted third-party providers assisting with:

Appointment scheduling
Payment processing
Communication services
Marketing services
Website hosting
IT support

Legal Requirements

Where required by law, court order, regulatory authority, or legal process.

Business Transactions

In connection with a merger, acquisition, financing, sale of assets, or business restructuring.

10. Data Retention

We retain personal information only as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, comply with legal obligations, maintain healthcare records, resolve disputes, and enforce agreements.

Comments and associated metadata may be retained indefinitely.

11. Your Privacy Rights

Depending on applicable laws, you may have the right to:

Access your personal information
Correct inaccurate information
Request deletion of personal information where permitted
Withdraw consent where applicable
Opt out of marketing communications
Request information regarding the use of your personal data

To exercise any of these rights, please contact us using the information below.

12. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect personal information from unauthorized access, disclosure, alteration, or destruction.

However, no method of electronic storage or transmission can be guaranteed to be completely secure.

13. Children’s Privacy

Our services are not directed toward children under the age of 18 without the involvement of a parent or legal guardian.

We do not knowingly collect personal information from children except where required for the provision of healthcare services and with appropriate consent.

14. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices, legal requirements, or service offerings.

Any updates will be posted on this page with a revised effective date.

15. Contact Us

If you have any questions or concerns regarding this Privacy Policy or how your information is handled, please contact us:

Island Eyecare

1059 Fort Street
Victoria, BC V8V 3K5

Phone: 250-383-3937

Email: [email protected]